Expertise meets technology

We created Herbie to democratize high-quality estate planning, so every family can be in control of what matters most to them.

FOUNDING

Built by lawyers who’ve lived it

Herbie was born from personal and professional experiences. Our platform helps anyone plan ahead to ease the burdens that can make a loss feel overwhelming—because we've been there.

We have experienced the benefits and burdens of good and bad estate plans. We've spent years dealing with the turmoil of settling estates and have crafted the highest quality estate plans while working at the most prestigious law firms. That same caliber of legal thinking and experience is embedded in Herbie's intuitive platform.

Our Team

Josh Aronoff

Co-Founder & CEO

Michael Moritz

Co-Founder & President

Gabriel Valladares

Founding Engineer

Sebastian Fabara

Software Engineer
Backed by 500 Global and our strategic investors and advisors

Our Strategic Advisors

We're bringing together a team of leaders in consumer, growth and technology.

Deborah Liu

Board Member, Intuit;
former CEO, Ancestry and VP, Facebook

Jack Davis

Board Member, Jomboy Media, Chain;
founder, Crypt TV (acquired); investor, Dave's Hot Chicken (acquired), Pop Up Bagels

Ilya Pesahovsky

Engineering Manager, Meta AI Superintelligence Labs

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3455 Peachtree Road NE
Suite 500
Atlanta, GA 30326

hello@herbieplan.com